Industry snubs calls for ‘halal airline’

by Lynne Roberts on Thursday, 15 November 2007 The travel industry has rejected calls to create a ‘halal airline’ to cater to Muslim tourists, it was reported yesterday.

Senior executives told Gulf News the move was unnecessary and that adequate facilities were already in place in existing services.

According to a World Travel Market report, Middle East countries are failing to tap into opportunities within the Islamic tourism market, such as a halal airline or women-only hotels. The report said tourists to the Middle East are set to increase by 66% to 55 million per year by 2011.

WTM chairman Fiona Jeffrey said “Middle East tourism is missing out by targeting Muslims and non-Muslims in exactly the same way” AFP reported Monday. Suggestions for the airline included Halal food, calls for prayer, Korans in seat pockets and separate sections for male and female passengers.

Travel officials told Gulf News the idea was no more than a publicity gimmick, and that several airlines in the region already prohibit alcohol and play pre-recorded prayers.

Source: http://www.arabianbusiness.com/504089-industry-snubs-calls-for-halal-airline